Petovick Bankole is the Founder of Petovick Media and Host of You’re Media Now, a media platform exploring how media, attention, trust, and distribution are changing the economics of modern business.

He writes and speaks about the shift from marketing through media to becoming media—and why businesses that can build attention, earn trust, and convert distribution into demand will have an increasingly powerful competitive advantage.

His work is built around a simple idea: every business is becoming a media company.