Kaj Petri Halonen

It is time to come out of the closet. I studied literature in university. So how come the researcher of beat and sci-fi literature lost the battle against “The Man” and joined the dark side of consumerism, marketing and brands? Yep, of course, the stories.

I promise not to go into tear-jerking storylines on how telling stories in marketing are comparable to telling stories by the campfire, but the best marketing stories DO have relevance in our world. They guide us all in a way that helps the sales guys do their their job better, and at the same time help businesses and organizations along their path to the hearts and minds of customers. (Sometimes you even get some thumbs-ups along the way.) That is the one and only role marketing should take – not dwell in self-righteous strategies and photoshopped dreams.

These days, when the inbound marketing rules and we have technological means to deliver personal and affective marketing, it is good to be a storyteller. Digital marketing in general and marketing automation especially give us new and clever ways to be in touch and share meaningful stories. So let’s share how to best utilize these digital tools and networks. I like what I do for a profession, how about you? Let’s connect.

When not creating devious plans of #MarketingAutomation, #ContentMarketing or #DigitalMarketing, I create a story of my own running, hiking or skiing in the great outdoors.