Peyton

I build the systems behind effective marketing—aligning brand, strategy, and execution so marketing drives measurable business outcomes, not just activity.

Over 15+ years, I’ve worked across multi-location retail, SaaS, and growth-stage companies, helping transform fragmented marketing into structured, scalable systems. My focus is connecting positioning, messaging, and demand capture into a unified approach that improves how marketing actually performs.

Currently, I operate within an agile marketing team supporting a 100+ location retail network with $200M ARR—strengthening campaign architecture, messaging systems, and performance strategy tied to traffic, customer mix, and gross profit.

Previously, I advised companies from $10M to $500M in revenue, leading positioning, content, and go-to-market strategy across B2B and B2C environments. My work includes supporting global brands such as adidas, Nike, Boeing, HSBC, and Apple, as well as high-growth startups and New York Times bestselling authors.

My work centers on building marketing operating systems:

• Messaging and positioning frameworks that scale
• Campaign architecture for multi-market execution
• Demand capture systems tied to real business outcomes
• Content systems that improve speed and consistency
• Revenue strategy and growth modeling tied to margin, not just top-line volume
• Management and branding consulting that goes end-to-end — strategy, structure, and execution for orgs ready to move.

I operate at the intersection of strategy and execution—translating business goals into systems teams can actually run.