Phil Jackson

Phil built his marketing career in the healthcare industry. Starting out he sought to make a difference as a marketing researcher at Cigna by introducing predictive modeling into the product innovation process. At Aetna he developed and led the company’s first marketing research department, introducing voice of the customer and satisfaction measurement as management tools.

He also led marketing research & competitive intelligence departments at Blue Cross and Blue Shield of Texas, designing and launching an enterprise customer experience process and facilitating strategic planning for the executive team. Along the way, Phil has consulted with countless healthcare organizations providing strategic marketing insights and direction.

One of Phil’s greatest satisfactions comes from growing the company’s brand by improving customer experience. His ability to partner with all levels within companies, from executives to front-line employees, allows him to cross silos and implement meaningful change. This was evidenced when he led a cross-functional customer satisfaction oversight committee, contributing to a successful bid for vital NCQA certification. It was also demonstrated when he introduced voice of the customer and other customer experience tools and customer-centered thinking to two large insurance organizations. At Blue Cross and Blue Shield of Texas he championed and launched an enterprise customer experience process.

Phil and his wife Ellen currently live in the Dallas / Fort Worth, Texas area with their two champion Nova Scotia Duck Tolling Retrievers, Geoffrey and Meri. In his spare time, Phil enjoys reading, camping, hiking, and spending time in nature. He claims to be “over” any aspirations for golf and will never restore another antique automobile, but just ask him about the 1937 Packard project and decide for yourself.