Phil Hendrix

Dr. Phil Hendrix is the founder and director of immr and an analyst with GigaOm Pro, specializing in market opportunities for disruptive new products and services. Utilizing innovative research methods, Dr. Hendrix helps clients verify opportunities, optimize strategy and accelerate adoption. Within the digital landscape, Phil focuses on the intersection of mobile, location and social (SoLoMo), M-commerce and mobile payments. Recent reports have examined Mobile and Loyalty, Consumers' Digital Signals, SoLoMo and its Impact on Advertising and Retailing, Hyperlocal Mobile Advertising, and Location-based Innovation. Before founding immr, Phil was a partner with DiamondCluster (now PwC strategy group) and principal with Mercer Management Consulting (now Oliver Wyman). Previously, he was a professor at Emory University and the University of Michigan, where he also received his PhD.