Philip David

I founded Nu Look Metal in 1986. At that time I worked for Wire Weld for 11 months then decided to branch out on my own. Prior to that I attended Ryerson and got my business degree. I majored in Management, because I had a traumatic experience in sales when I was in Grade 12. I sold burglar alarms for straight juice. it was an Amway type organization, where you talked about how rich you were going to get and everybody got pumped up then sent out into the streets flogging these. It was tedious hard work wrought with rejection. I had preset up appointments where potential customers only agreed to see me because they got gifts. I would arrive by TTC bus from Don Mills and Lawrence where the office was at also travelling by TTC bus from Pape and Gerrard. Most of the appointments were in modest working class bungalows or apartments. I would then do my presentation which I spent many hours memorizing. First I would set up my burglar alarm gizmo. I would then proceed to show them newspaper clipping describing horrible crimes committed during break ins. Then I would shut the lights, It was always night by the time I did my bus ride from my house to the office had my pep talk and was given my appointments. darkness was not a problem. I would then make a noise like a break in. The gizmo would then come to life sirens screaming and lights flashing. Frighten the hell out of everybody in the room. I would then ask. "If you were a burglar what would you do" They would all say run like hell. Effective as it was, no one ever bought one. After five months of that I decided, no more full commission sales. At Ryerson there were 3 choices at the time, accounting, marketing, and management. Accounting was out, lots of cash but too boring. I gravitated to marketing. It was a lot of fun and interesting studying how to get people to buy stuff. There was , however, a huge difficult major project required in the last year, so I switched to Management to avoid the big project. When I graduated I looked into personnel. That would be cool. At the time in 1985. however, personnel was being dominated by women. Companies were eager to hire women to swell up their females in management ranks. I could not stomach the idea of working for a chick and watching other chicks pass me while I got pigeon holed for being a male. So I thought sales is back on the menu. I look like a Pakistani, the interview was over when they seen me. The best offer was Wire Weld then I started Nu Look. Metal