An instinctive luxury beauty/fashion marketing and communications professional with +15 years’ agency and in-house experience across global and regional markets.

A strategic thinker and planner developing digitally-centric strategies and driving big ideas with compelling and well-reasoned narrative. Using insights and trends to creatively frame and solve challenges to support new campaigns, products and initiatives. Adept at balancing creative vision alongside practical constraints and changing priorities thanks to complex roles as an agency lead.

Developed multiple levels of talent with a strong focus on nurturing analytical and creative development across local and international teams.

With the changing landscape of global consumer behaviors, has consistently turned emerging social platforms into opportunities to connect with audiences in memorable ways.