James Newbury
Fitness Instructor in New York, NY
After years of training and competing as an elite athlete and relatively recently converting to a full plant-based diet. I wanted to create a holistic company dedicated to changing the world and creating a healthier planet. We would strive to formulate the best food products to deliver an impactful and positive outcome on all who consume them. I wanted to develop a superior 100% plant based protein that bucked the trend of most plant proteins on the market. I aimed to overcome the gritty, poor tasting, bloat inducing stigma surrounding plant proteins. Phyba sought out expert scientists in the field of microbiology and fermentation to create a unique digestive postbiotic, Gut Matrix that specifically helps to support a more robust, healthy and balanced microbiome. This trademark material made using a trade secret process is what really sets Phyba apart from the competition.