Pierre-Loïc Assayag

Pierre-Loïc is the founder of Traackr, a company set to revolutionize marketing by reconciling brands with their buyers through the trusted voices of online influencers. As Traackr started gaining traction in 2012, he relocated with his wife and 6-week old daughter from Traackr's birth place in Cambridge, MA to San Francisco.

Despite Traackr's achievements, Pierre-Loïc's most successful startups have been Aris and Penelope, his 18 month old son and 3 yo daughter, who have taught him more about love, hard work, and real priorities, than anything he had done before.

Pierre-Loïc is a recovering marketer. He earned his coat of arms at Procter & Gamble before joining Peugeot-Citroën, where he would discover the world of marketing technology. He then tinkled with technology and innovation for another decade before founding Traackr.