Online since 1997, I gained my spores by executing the whole range of online marketing from e-mail to SEO, from affiliate to SEM & social media.

Bringing it all together & enhanced with some modern management and communication theory I now specialize in conceptualizing & integrating holistic and sustainable online user engagement cycles.

I'm a barcamper since 2006 and enjoy value co-creation by stimulating cross-disciplinary exchange on everyday's challenges within the daily routines of companies.

"Never tell people how to do things. Tell them what to do, and they will surprise you with their ingenuity."
(George S. Patton)