Pietro Guardini

Games User Researcher, Psychologist, and UX Designer in Milano, Italia

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Pietro Guardini is the founder of Stopguessing.it - the only dedicated Games User Research company in Italy. Our mission is to help game developers and publishers to:

1. Create better video games and apps

2. Sell more copies

3. Be more confident

4. Avoid the designer’s facepalm.

Visit www.stopguessing.it for more information on our services.

Pietro is an independent Games User Researcher with a Ph.D. in Experimental Psychology and 20 years of research experience. He began researching Human-Computer Interaction in 2000 in academia and later entered the gaming industry by introducing User Research activity to the major video game studio in Italy, and by supporting Management, and the Design and Marketing departments with research and testing on 20+ titles. In 2016 he founded StopGuessing.it in Milan, Italy to assist game developers and publishers in developing their best gaming experience.

Pietro has presented his work through several written publications and conferences, including Game Developers Conference, Games User Research Summit, Game Happens festival.