PINNACLE-SHRUTI SANCHETI was launched in December 2009 by SHRUTI SANCHETI, with a vision to establish not just another generic fashion label but a brand that breaks traditional moulds to dictate new rules of design.

Pinnacle is a ready to wear retail-centric label that believes in wear-ability, celebrates femininity and always chooses comfort while keeping in mind the brand’s identity; global and contemporary with a true to its roots Indian soul.

Deriving its sole inspiration from rich treasure trove of Indian textile’s and craftsmanship, Pinnacle has extensively promoted and worked with weaves, embroideries and craft’s from different parts of the country right from the beginning with a strong emphasis on fabric, colours and flattering silhouettes likea-line midi dress&asymmetrical hemline kurtas to decode a few and is a proponent of the less is more philosophy.

Having spread our wings in the world of fashion since the past eight years, we have not only launched ourfirst flagship store ‘Shruti Sancheti’ in Mumbai but also launched our Pret label ‘Pinnacle by Shruti Sancheti’that resonates the same philosophy of the parent label but is more commercial in terms of price points in August’18wheretie up midi dress and printed dresshas gained great appreciation.