Who am I?
Piyush Anandani, I completed my Master of Arts in Luxury Brand Management in 2012 from European Business School in London. Ever since I started my course in 2011, my direct career focus has been on Luxury. Till that time I was following many career directions, it may have been modelling, computers, movies, and sports.

What is my Career Objective?
It is to work for a brand, To showcase my talent in the field of marketing strategies of a brand, focusing on business development, profitability, exclusivity and client relation whilst nurturing “brand value, brand identity and integrity” of the company. To do it with a positive attitude, proactive approach, focus and passion, constantly enhancing my professional and personal skills and thereby ensuring incremental growth in my contribution.

A little about me
I love having fun, doing different things, trying different cuisines and love sports, whether it is watching it or playing it. Throughout my childhood I was into sports, I played cricket for Thailand, traveled to different countries with the Thai cricket team, namely Singapore, Malaysia and Dubai.
I am a “foody”, I cook as well as I eat out, very particular about the taste in my mouth, it all depends on my mood.
Besides sports and food, I also like collecting currencies of different countries, do an occasional photo shoot, and love taking my bike out for a spin.
I enjoy reading on Luxury, one of my favorite books on luxury was the one written by Kapferer in 2009, “The luxury strategy”. I also enjoy the occasional inspirational books, like “The Secret”, “The monk who sold his Ferrari”, and a few others.
My personal favorite luxury brands are Hermès, Ralph Lauren, Gucci, Ferrari, Rolls Royce, Chanel Cartier and my dad loves Rolex.