Introduce your idea to the world, with confidence.

I articulate your purpose and craft the fundamentals of your pitch for maximum clarity and minimum word count. Within a 1-hour workshop, I deliver 2 assets:

• a mission statement to communicate what you do, how and for whom
• a palette of adjectives and action verbs to reflect your values

These elements help creatives like designers and copywriters understand your brand quickly to deliver precisely on your needs. This means less head-scratching for them and a head start for you.

On top of this, I coach you with recommendations on next steps to prepare your growth.

I helped 1000s' of companies bring their branding and designs to life, while overseeing the EU operations of MOO.com.

I've led 50+ workshops for founders across all industries to crystallise their value proposition for their customers, employees, partners and investors.

I live in South West of France, in truffle country with my wife and 3 year old daughter.

You can find me on Twitter and LinkedIn.