Petr Kraus

Frankfurt Area, Germany

Expert in brand management and corporate identity for the digital transformation. From brand identity to business models to implementation. Experienced in managing large projects in a multinational enterprise.

Automotive marketer with an eye on the latest trends in technology and consumer behaviour (autonomous driving, carsharing).

Doctoral candidate (PhD) in brand management at EBS Business School, Chair of Brand Management and Automotive Marketing. Retail formats and their impact on brands.