Elodie Planche

West New York, NJ

I have worked in the CPG jungle, where big brands from the Food, Beauty-Personal Care and Over The Counter industries taught me a ton. On a personal level, I have always been green at heart, and that taught me even more.

I now leverage and combine both my industrial corporate years and personal life experiences to figure out the safest ways to be, eat, consume anything... live, really. I see through greenwashing claims and marketing tactics thrown at the consumer's face on a daily basis. So I try my best and share healthy eco-friendly tidbits of green knowledge and tools for a more sustainable, eco-responsible, safer life. Read on to find out where to read my blogs!

On a professional level, I coach entrepreneurs into building lasting business foundations by creating a strong brand. I help them uncover and define their purpose, clearly identify their target consumers to best respond to their needs, and leverage the power of marketing (promotions, website, social media) to deliver on their mission statement. In a world where corporate responsibility matters more to consumers each and everyday, I help small businesses green up their act, or build new offerings on sustainable grounds.

I founded La Vie En Green (www.LaVieEnGreen.com) to house all this. There, you'll find my interest and self-taught knowledge on how to live a simple, Earth-friendly, susty organic life via personal posts, tips, as well as regular relaying of relevant green news. You'll also find a professional page, soon to be embellished with client testimonials :-)

La Vie En Green is active on all mainstream social media platforms. Come meet us where you feel most comfortable, or come everywhere!

  • Work
    • Corporate marketer in FMCG industries
  • Education
    • French MA and Post Graduate MBA equivalent