Play Bigger
San Francisco, California, United States
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets is a best selling business book published by Harper Collins in June 2016.
“Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from this book. Play Bigger provides inspiration and a framework for building companies that transcend gravity.”
- Marc Benioff Founder, Chairman/CEO Salesforce
"The new how-to guide for entrepreneurs and executives who want to build legendary, enduring companies.”
- Jim Goetz, Partner Sequoia Capital
Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time.
You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.
Play Bigger asks you to consider, "What if it possible to "hack" the talent of the greatest entrepreneurs and innovators?" - to unpack the intuitive, implicit and instinctive approaches used by legends.
This "instant classic" asks you to consider that winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—designing a new market category, developing it, and dominating it over time.