Paul Davies

Paul Davies is a registered behavioural psychologist who specialises in applying psychological research to design.

Working in the design & advertising industry for over 15 years, Paul has applied behavioural research and psychological insights to projects that educate, persuade and entertain for the likes of the BBC, NHS, Old Mutual Wealth, Pearsons, GSK and the UK Cabinet Office.

Paul works at Etch UK, a user-experience agency that partners with ambitious leaders who want to act on the opportunities for business growth.