Polina Urmanova

Digital Marketing Specialist and Social Media Manager in Barcelona

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About me

Driven digital marketing and communications specialist with over 2 years of proven success in developing and executing strategic marketing campaigns across diverse digital platforms. Proficient in leveraging SEO, SEM, social media, email marketing, and analytics to drive brand visibility, engagement, and conversion. Enthusiastic about blending my love for marketing and digital channels to create innovative and captivating brand experiences that contribute to sustainable growth.

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Key skills

Content production and CMS management:creation of high-quality multimedia marketing materials and management of web content on CMS platforms, ensuring consistent, brand-aligned messaging across digital channels.

Graphic design and branding: proficient in using Adobe Cloud Software (Photoshop, Illustrator, InDesign) and Canva to design digital and print materials.

Audience targeting and engagement: development of outreach strategies for specific audience segments, including partnerships with cultural and educational institutions, to strengthen community ties and improve engagement rates.

Project management: organization of tasks and coordination of project timelines, enhancing team collaboration and improving workflow efficiency.

Social media platform expertise: management and optimization of content across major platforms (Instagram, Facebook, LinkedIn), using analytics to refine posting strategies and grow audience engagement.

My interests

Digital brand strategy • Fashion • Luxury • Sustainability • Digital innovation • AI & XR • UI • Art • Graphic design • Event organization • Social media

My core values

Authenticity • Integrity • Creativity • Honesty • Curiosity • Open communication • Empathy and compassion • Collaboration • Seeking personal and professional growth • Promoting fairness and justice

Languages spoken

English • Spanish • Russian • French

  • Education
    • UPF - Barcelona School of Management
    • Geneva Graduate Institute
    • University of Geneva