I decode the cultural narratives shaping (and shaped by) technology—then help organizations craft the stories that shape culture back.

With trainings in culture & media studies and strategic marketing (BBA, International Management, Ritsumeikan Asia Pacific University Japan), I've spent 8+ years translating consumer insights into brand narratives across radically different contexts: from CPG brands (under Danone, Unilever) to government-backed environmental initiatives (Zero Waste, Geoparks), and later into emerging spaces: enterprise blockchain, digital publishing, and impact investing.

Currently, I'm exploring a thesis on the convergence of ‘Brand-building’ and ‘Worldbuilding' in emerging media. The mechanics of immersive fiction—lore, consistency, participatory systems—are now (arguably) brand strategy fundamentals. Meanwhile, platform economics is reshaping storytelling practices with its logic of engagement, monetization, and scale. I'm investigating how these forces shape each other and what it means for the future of narrative, commerce, and cultural production.