Igor Potiievskyi

I lead Mediahead, an independent digital marketing agency based in Kyiv, which I founded in 2013 after my time as Digital Development Director at Dentsu International. Our team of ~26 specialists serves enterprise clients across consumer goods, automotive, banking, and electronics, including LG, BAT, PepsiCo, Danone, and Kredobank at the intersection of brand strategy, performance marketing, and AI-enabled creative production.
Alongside the executive role, I pursue applied research at the boundary of marketing science and AI. I hold an EMBA from the Stockholm School of Economics, and I‘m a PhD candidate at the National Aviation University in Kyiv. My research investigates the causal effectiveness of AI-driven personalization in marketing communications, specifically, how machine-learning systems shape the speed and depth of behavioral adaptation in consumer audiences. This work shapes how Mediahead structures its services and how I think about the marketing function over the next decade.