I am a writer and researcher at heart. When I got my dream job as a copy writer, I realized that all I was doing was writing stories while someone else decided the plot. I wanted it all, I wanted to be a part of the strategy as well. That's when I shifted into marketing and branding. Then I realized that I was just deciding the plot for characters made by someone else. So I moved to Product Management and Product Marketing. I doubled down on Product Marketing when I realized that that's the perfect intersection of my skills, my personality and my passion.

Now I write stories that have my plots and characters, and I love it. You can call me a control-freak. I won't mind it. :)