I’m an advertising professional who spends his days shaping stories for brands — finding that sweet spot where insight meets imagination. Beyond the world of pitches and deadlines, I’m a photographer drawn to light, texture, and the quiet poetry of everyday moments.

And when I’m not chasing campaigns or frames, I’m buried in cinema — watching, analysing, and endlessly talking about films. A film critic by hobby, I see movies not just as entertainment but as reflections of everything we feel, fear, and dream.

In short: I live for stories — whether they unfold on a storyboard, through a lens, or on the big screen.