Prashanth Challapalli

Analog Heart. Digital Soul. Multi-award winning brand strategist. Team builder. Love Advertising, Single Malts, Beer and Books.

I am the Chief Integration Officer for The Leo Burnett Group, South Asia. Operationalising and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content is at the heart of my role. The larger mandate is to integrate offerings across Leo Burnett, Orchard, Indigo Digital, Arc Worldwide, Prodigious within the Leo Burnett Group for the South Asia market as well as Publicis.Communications India which includes agencies like Publicis Ambience, Publicis Capital, Publicis Beehive and MSL Group. I am also a key bridge between Publicis Communications and Publicis.Sapient, responsible for bringing the best of Publicis.Sapient to all Publicis Communications clients.

In my 18.5 years across the hospitality, space selling, advertising, entertainment and digital industries, I have built two heavily awarded digital agencies from the ground up. I have managed teams ranging from 5 to 100 cross functional specialists, launched and built brands both in the offline and online mediums and have been instrumental in inspiring work that has driven business for my clients and won accolades at national and international award festivals for my agencies.

Across my experiences, I have learnt that Data can yield rich behavior insights. Content should be inspired by Culture. Context should drive Conversations. Technology should give Creativity wings to fly. I love working with people and building teams that are excellence driven. I am a strong believer in the fact that brands today don’t need a digital strategy. They need a strategy for a digital world. This calls for a fundamentally new approach to brand building that also impacts business strategy.

I blog on strategy, people, organisations and brands at http://digitalsundaes.com