Abhilash Premanand

I have over 7 years of work experience spanning across Digital Marketing, Mobile Marketing, Business Development and Account Management.

My current role is Senior Lead - Digital Marketing for OnMobile Global Limited. I was responsible for setting up the digital marketing initiative for OnMobile and am driving digital marketing campaigns across geographies. Prior to this assignment, I was a Business Manager and was responsible for driving the business for a leading telecom operator pan India. In this role, I handled revenues of over $10 million per annum.

The key strengths that I possess are:
• Digital marketing- search & display marketing, social media marketing, affiliate marketing
• Mobile marketing- ad network tieups, performance campaigns, application downloads
• Business development and go-to-market strategies
• Strategic partnership and alliances
• Coordination and execution - right from planning to roll out

Digital marketing campaigns- strategy, execution and analytics
I am handling the campaign P&L, budget allocation, campaign performance and customer acquisition. Customer acquisitions through digital mediums crossed 1million within the first year of campaign rollout.

Mobile marketing campaigns
The campaigns carried out —app download campaigns across iOS, Android & Windows, customer acquisition campaigns via mobile ad networks.

Strategic Alliances & Partnerships
I am responsible for driving strategic alliances across operators, mobile partnerships, digital mediums and platforms – browsers, ecommerce portals, integrator platforms, recharge portals and affiliate tieups.

I have focused on reaching out to every potential customer, understanding the needs and providing a unique customer experience worth sharing.

"Shoot for the moon. Even if you miss, you'll land among the stars"