Premium Choice

We are an insurance specialist with a niche approach combining cutting edge technology which allows clients to be treated as individuals, not just numbers.

Back in 1999, with over 50 years’ worth of insurance experience between them, entrepreneurs Mark Woods and Richard Dornan worked tirelessly with insurers to deliver competitively priced insurance for the niche market.

Their objective back then is what we endeavor to deliver today – to provide car, van and bike enthusiasts a genuine choice of quality and affordable motor insurance, backed up by first-class customer service at all times.

14 years later, Premium Choice is still as dynamic and has enjoyed continued success in the increasingly competitive specialist motor insurance market. The continued growth of the business saw us relocate to one of the most prominent and accessible sites in the country, the architectural icon that is ‘The Fort Dunlop’ in the heart of Birmingham.

Now we are a company of over 230 staff but we are still passionate about being unique and a leading broker not just a call centre.

Our approach is simple to continue providing high quality insurance products at affordable prices, backed by a first class service.