Brighton based inventor Jullian Preston represents a new breed of entrepreneurs, inventors, and investors. Diverting somewhat from purely profit-based ventures, Preston-Powers ideas stem from the desire to help communities flourish. Sitting at the forefront of the global conversation of automotive safety technologies, his compassion for human wellbeing and the safety of children is combined with an industrious attitude and creativity, which yields physical results. Jullian Preston-Powers is noted for his brand marketing expertise as well as his willingness to work with other companies as an advisor, due to his wide range of specialist knowledge. Graduating form the University of Sussex, he continues to be involved with the institution in varying capacities, working with them in automotive safety departments.

Out of adversity, comes progress. After accidentally injuring a friend’s head during a basketball game, Preston-Powers put an ice pack in a motorbike helmet in order to keep his head steady and level.Preston-Powers used this experience and ideas that came from it to produce ThermaHelm technology. Representing experts in the field, University of Illinois researcher Dr. Henry Wang said in 2010 that he “lives in hope for a day when a pre-hospital cooling head cover will be available to those with head injury or stroke”. Jullian Preston Power’s answer to this call has left him respected and revered by the entrepreneurial, technological, and medical worlds, as well as perking the interest of various internet subcultures. Using brain-cooling technology, Preston-Power’s ThermaHelm is a variant of a standard motorcycle helmet that reduces brain swelling on impact. Head injuries and brain swelling cause 80% of motorcycle crash fatalities. Preston-Powers maintains that adoption of his ideas could lead to a mass reduction of these kinds of instances. Using water and ammonium nitrate, the compartments mix upon impact to create a cooling effect that has been proven to reduce swelling and the chance of serious, permanent injury.

ThermaHelm featured on BBC news in 2009, bringing Preston-Power’s invention to the attention of the public and experts alike. Since then, ThermaHelm has been paraded across the globe on other news channels, and motorcycle safety conventions, and has been praised by motorcycle action groups, and has even received calls to bemade a compulsory item when riding a motorbike.