Printing And Mailing
Project Manager, Consultant, and Designer in Missoula, Montana
Direct-mail advertising: An Old Advertising Device With New Power
Looking for a much better means to connect with consumers as well as prospects in this technology-rich, multi-channel environment? Would you assume I was crazy if I recommended using a channel that was established in the early 20th century?
That channel is direct mail. And while a lot of today's marketers may dismiss it as a charming antique of days gone by, it's really much more effective than in the past. Shocked? If you comprehend the variables behind the performance of direct mail, you won't be.
There are two reasons direct-mail advertising is a sensible option in today's market. Initially, less firms are using it, so the handful that understand exactly how to use it effectively have a much bigger opportunity to be seen. 3 years ago, your mail box may have had plenty of letters on any kind of given day, yet the number of do you obtain now? Discovering a letter (especially one with a genuine stamp) is something of a novelty these days, so rather than just tossing it aside, individuals are more likely to review it.
"Well, I don't read spam," you insist. Neither do I. However reliable direct-mail advertising and also spam are two entirely various animals, and that's where factor number two gets in the picture. The trick to efficient direct mail is making certain you placed the best message right into the right-hand men, and also today's mix of powerful modern technology and big information makes that less complicated to do than ever.