Pristina Alford

Recognized by PR Week as part of its 40 Under 40 class in 2021, Business Insider’s top publicists for influencers in 2021 and 2022 and a nominee for Los Angeles Business Journal’s Diversity Equity and Inclusion Awards in 2022, Pristina Alford is a public relations executive with over 10 years of experience working across a multitude of industries within the entertainment and lifestyle space.

She is currently the Founder of Alford & Co. Public Relations, representing forward thinking brands and talent from UPROXX Studios, Zig-Zag Rolling Papers, KRYSTAL Restaurants, Grace Charis, Blue Plate Restaurant Group and more. Over the course of her career, she has represented clients within hospitality, food & beverage, consumer lifestyle, spirits, fashion, and entertainment. A skilled and tenacious publicist, she has executed high-level integrated PR campaigns providing strategic counsel and planning, media relations expertise and large-scale red-carpet event experience for her clients.

Pristina has worked for top PR firms in New York City and Los Angeles including DKC, Rubenstein Communications, 5WPR, MWW, Exposure PR and Purple PR.

Most recently she was the Co-Founder of DKC’s Culture division. Her client roster throughout her career has been diverse, having led multi-faceted campaigns for brands and celebrities such as Kappa, Edition Hotels, Moet Hennessey, Collective Design fair, 1800 Tequila, Jose Cuervo, Viola Cannabis, STIIIZY, FaZe Clan, BMW, Skullcandy headphones, Saweetie, Snoop Dogg, Kanye West, Yeezy, Lena Waithe/Hillman Grad, GOAT, Nigel Sylvester, New Era and more.

Pristina graduated with a Master's degree in Corporate Communications from New York University and earned her Bachelor's degree from St. John's University as the team’s captain on the women's soccer team her senior year.

For more information on Alford & Co. please visit www.alfordandco.com and follow at @alfordandcopr