Imagine your entire life being marked by events that would align you with the people who would shape your career. The story of Priya Williams is just that. ...

Influenced at a young age by hip-hop, Priya started her journey in writing and production sessions under the tutelage of producer, Jeffrey "Wild Urk" Rumph. A few years later, she was taking notes for celebrity stylist, Spry Lee Scott.

However, it was in her 20s when she befriended Mark "DJ Wiz" Eastmond that Priya finally found purposes. Currently she is the CEO of her Creative Agency, Pretti World Inc.

In the three years since she founded Pretti World Inc, Priya has began a campaign of serial support for up and comers in the food, fashion and entertainment industries. She's left her imprint on the careers of comedian Marcus Banks; pop group Adeneca; Plush Pink Accessories; Closet Jane LLC; rap duo Money Mafia; Paparazzi Vodka; and most recently pop artist Cloe Marz, R & B artist Imani and fashion and music personality Lugi Gorgeous.

A native of Brooklyn, NY, Priya's philosophy is that the relationship between brand and consumer should be effortless. Using her experience in media outreach, fashion events, release parties, sponsorship management, artist development, CEO branding, and email marketing, she continues to assist emerging talent as they carve their niches in their respective industries.