PRIYANKA SHARMA

Priyanka is a Trends Evolution Specialist with prime focus on crafting consumer experiences of the future. She believes in exploring and integrating different techniques and methods of foresighting to derive the framework of emerging trends and for Consumer Lifestyle and Product related industries. Informed by Blue Ocean strategy, Systems Thinking and phenomenology, she creates agile concoctions of trend forecasting methods to best suit the nature of different industry verticals and product categories delivering holistic and actionable directions. These macro and micro trend-grams are then interpreted for short-term/long-range scenario projections, morphological analysis and specific innovation strategies.

She has worked internationally for automobiles, fashion houses, electronics;consumer goods, retail and technology industries in capacities of a Trends Strategist, ConsumerInsights and Experience Expert, Ethnographer and Semiotician.She holds a Master’s degree in Design Studies from Central Saint Martins College of Art andDesign (University of the Arts London) and is currently working on her PhD research in TrendsAnalysis, Forecasting and Data visualization methods.