I specialise in fixing revenue, margins, and operating models to unlock profitable growth.

I worked with retail, e-commerce and consumer-facing businesses to simplify operations, strengthen commercial performance, and scale sustainably.

My career spans small, mid & large organisations and entrepreneurial environments, with hands-on ownership of categories and multi-crore P&Ls. Over the years, I’ve helped build and turn around fashion, lifestyle, jewellery and consumer categories by bringing clarity to pricing, assortment, vendor strategy and operating models, turning activity into measurable results.

My core work sits at the intersection of:
- Revenue growth & margin expansion
- Pricing strategy, assortment optimisation & category turnaround
- P&L ownership, business transformation & performance improvement
- Omnichannel, D2C & e-commerce scale-up
- Vendor negotiation, sourcing & supply-chain efficiency
- Operating model, process optimisation & cross-functional execution

I like getting close to the detail - store-level performance, dashboards, customer returns, vendor terms and workflow gaps - because that’s where real commercial improvement actually happens.

I partner with leadership teams to define direction and then work hands-on to embed the processes required to achieve it.

I am open to conversations with leaders focused on strengthening revenue, margins and execution.