Prime Point Srinivasan

BRIEF PROFILE OF K. SRINIVASAN

K. Srinivasan (60), presently Founder and CEO of Prime Point Public Relations (P) Limited and Prime Point Foundation, Chennai.

PROFESSIONAL BACKGROUND

He has served Indian Bank and Corporation Bank for more than 25 years in different capacities and set up a Public Relations Department in Corporation Bank at Delhi during 1988. He was associated closely with the building up of brand image of Corporation Bank till 1998. During 1998, he took VRS to start a Public Relations and Image Management advisory service.

PRIME POINT PUBLIC RELATIONS (P) LIMITED

Prime Point Public Relations P Limited provides Comprehensive Image Management Solutions (CIMS) which includes Internal communication, Image Audit, Media Relations, Crisis Communication, etc.

He has conceptualized Image Audit, a tool to study and measure the 'hidden perception' of internal and external stakeholders. He is one of the specialists on Social Media and Corporate Podcasts.

He has handled very prestigious Organisations like Indian Bank, Anna University, LIC of India, Confederation of Indian Industry, Bureau of Indian Standards, Public Services International, Consumers Association of India, besides many leading Private Sector organizations, as a 'Strategic Communication consultant'.

PRIME POINT FOUNDATION

During 1999, he incepted Prime Point Foundation, a non-profit trust to promote public relations and communication awareness amongst the corporates, managements, students, etc. along with Mr S Narendra, former Information Advisor to Prime Ministers. The Foundation has been organising various workshops, seminars, trainings to various target groups and many eminent personalities and professionals are associated with this Foundation. The Foundation also publishes Podcast Magazines 'PodUniversal' and e-magazine 'PReSENSE'.

The Foundation has instituted Annual Awards from 2010 to honour the top performing Lok Sabha Members, popularly known as 'Sansad Ratna Awards'.

VISITING FACULTY

Besides being a Strategic Communication and PR Consultant, he has a passion for teaching and training. He is also a professional speaker on the topics of communication, branding, image audit, crisis communication, Social Media, Presentation skills, Business Communication, etc. He is a visiting faculty to the following Institutions

Symbiosis Institute of Mass Communication, PuneAnna University for