Paul Sidoriak

Tenured consumer product goods professional now specializing in online marketing, and brand development via social media and online platforms. Still representing fair trade and organic products to independent retail customers and creating original content.

I make a mean coffee pourover and am pretty sure that 20 grams of good coffee to 300 grams of water is the secret. Have been known to cook outside 250 days a year, and hoard hardwood lump charcoal in the off season. When someone says "you grilled WHAT" with a confused look I take it as the highest of compliments.

I have worked for some pretty iconic brands over the years like Nestle, Red Bull, Hostess, and even sold my fair share of malt liquor in Manhattan. I have taken the best of what those brands offered and put their BS on the shelf allowing me to see the customer without the taint of corporate glasses.