Patrick is President of Tripp Consultants LLC. A frequent industry event speaker, Patrick has over 20 years of experience in the technology, consulting, and marketing industries. Recently he was SVP of Product Marketing at Cheetah Digital/CM Group, focused on the go-to-market strategy and team for the Customer Engagement Suite. Prior to that, Patrick was VP of Product Strategy at RedPoint Global, leading the product roadmap and go-to-market for the Customer Engagement Hub. Previously, Patrick was at Adobe through the acquisition of Neolane, focused on email and real-time decisioning. He has also spent time at Pegasystems, leading product marketing for the next-best-action decision engine, and spent many years at Forrester Research in the research and consulting organizations. He is a certified product manager and has an MBA in Marketing from Boston University.