Purnadi Phan runs think archipelago magazine since 2012 to showcase his works and passion in photojournalism and travelling. It is now a discerning media company that focuses on social, urban, and environmental issues, as well as architecture and art.

Besides thinkarchipelago.com, he simultaneously seeks to engage with more readers with black and white photography site "Monomat", fine art photography site "Ostrich", and music website indonesiajazzreview.com. All are subsidiaries of think archipelago magazine.