Prita is the creative director and founder of Nefertiti ready-to-wear created in late 2012. The effortless casual style of Nefertiti has been featured several times in Indonesian magazines such as Gogirl!, Cita Cinta, ELLE Indonesia, CLEO, Grazia, Girlfriend, Cosmo Girl, and more. Also, by fashion blogs like Tongue in Chic, Fimela Indonesia, Fashionese Daily, Hot Chocolate & Mint (Diana Rikasari), Riotous Belle (Sonia Eryka), Glisters Blisters (Michelle Koesnadi), Hippie Gone Mad (Cindy Karmoko), and others.

Prita debuted womenswear N.F.R.T (end – f – r – tee) which is a exclusive division utilizing exclusive print and best quality garments in Jakarta Fashion Week 2014. Best summed up as laidback cool Prita design aesthetic is a mixture of urban, modern, sporty look. While Nefertiti pieces are often seasonless and casual N.F.R.T label is set to be more urban and trendy. With on-the-go women in mind, Prita created these labels to make balancing school, work, and play a cinch.

In year 2012, she was named one of the winner of Femina Magazine Women Entrepreneur of The Year competition and received her own two pages spread in Femina magazine.

In 2013, N.F.R.T is chosen by Jakarta Fashion Week to be one of 12 brands participating in exclusive business coaching program held by Jakarta Fashion Week, British Council Indonesia, and Center for Fashion Enterprise London called Indonesian Fashion Forward 2nd generation. Her classmate are designers Tex Saverio, Toton Januar, Vino Ng, Eri Dani, Jenahara, MILCAH, Friedrich Herman, and Monday To Sunday. Indonesian Fashion Forward class are mentored by London fashion experts such as Sanjeev Davidson and Toby Meadows.

N.F.R.T is debuted in Jakarta Fahion Week 2014. Along with three other N.F.R.T runway shows, a special Tenun Garut collection for Bank Mandiri Pasar Indonesia and Buyers Room Trunk Show for international buyers.

Described by those closest to her as a goofy girl yet a true perfectionist, Prita occasionally work as a stylist and loves to design accessories. She is interested in art, pop culture, spiritual teachings, and movies.