Knox Baker

There are many keyword resources out there. I like to make use of Overtures because its free and easy. Remember that the numbers from Overture usually are filled often a l...

Hows that list coming along? You wll remember in the first section of this collection I covered obtaining a list together of some ideas for the site or blog niche. Hopefully you have a good sized list of basic types. We learned about link building services by searching Bing. Another steps involve narrowing the keywords and then doing some supply and demand study.

There are several keyword resources out there. I prefer to make use of Overtures since its free and easy. Take into account that the numbers from Overture are often inflated sometimes only a little sometimes a good deal. They fudge the numbers by counting like inquiries fly and flies or since the same problem affiliate and affiliates get counted. Remember they earn more money convincing their potential advertisers that the search phrase is popular.

So plug in one of the common search terms from your list. Im going to test dogs. Here are the results:

Queries done in February 2006

Count Research Period

1104234 dog

225786 breed of dog

183180 dog education fundamentals

152056 dog show

139072 dog breeders

98321 dog name

97021 dog education

91172 dog picture

88480 dog for sale

62657 dog grooming

56907 dog surprise

I edited several like spy dog out for expediency. I prefer dog training [basics] and dog breeds. Seems like folks are trying to find both a lot. Given that we have the need, lets go over to Google and check always the supply.

Enter the exact search term, placing quotes around it so Google searches for precisely what we wish. Google returns 5,59o,000 effects, In the event that you place in dog breeds. Try the top of right-hand corner with this number.

Have you ever heard of Sumantra Roy? Most likely not. Hes a guy who focuses on certain keyword research and Search Engine Optimisation. He has invented a system termed the Keyword Effectiveness Index or KEI to assess the potential of the keyword. I use an easier version of it. Here it is:

KEI = Demand / Supply

That's - Demand separated by Supply. The bigger the KEI the greater. This gives a simple KEI to you that ranges from