John Burn
Traveler in United States
Welcome to PrivateUpgrades, where luxury meets personalized service. We are a premium hotel club dedicated to providing our members exclusive access to the world's finest hotels and resorts. Our goal is to transform your hotel experiences into unforgettable memories.
Founded in 2001 in Switzerland, PrivateUpgrades has been at the forefront of luxury travel for over two decades. As part of the Deluxetargets Group, we pride ourselves on our extensive network of luxury hotels around the globe.
Our CEO, Guido Graf, believes in the power of personalized service: "Travel is not just about the destination, but the experience you cherish along the way."
With over 2,000 handpicked properties, our portfolio includes some of the world's most iconic and sought-after locations and brands.