Rachael Seda

Rachael specializes in developing creative, strategic and result-driven communications across a broad range of emerging platforms and tools. Well-versed in traditional PR, Rachael particularly enjoys navigating the challenges of the evolving digital space and is inspired by the opportunities social media presents. An avid blogger, Rachael is a regular contributor to a number of industry blogs including the agency’s Buzz Bin and the Waxing UnLyrical blog.

Rachael complements her traditional and digital public relations strengths with her graphic design, video production and editing, and web platform skills. She has played an integral role in developing and executing award-winning and successful communication strategies for a variety of campaigns, and her work has been featured in Mashable’s 7 Twitter Marketing Campaigns to Learn From.

In 2013 her post, “Why You Should Never Tweet a News Release”, was the most viewed blog post on the Buzz Bin and her post, “5 Things Nonprofits Must Do To Captivate Millennials” was the most viewed post in the history of Razoo’s Inspiring Generosity blog with over 11,000 unique views in one week.

In 2013 Rachael was named to Top Rank’s 25 Women Who Rock Social Media and was a featured guest on PRNewswire’s #ConnectChat, which featured her on a billboard in Times Square.

Rachael attended James Madison University, earning a Bachelor of Arts degree with a dual major in media arts & design and communications with a concentration in public relations and digital video/broadcast journalism.

A proud alumnus, she believes in paying it forward and helping other college students and recent graduates. Returning to JMU to speak each year and connect with students is just one way she hopes to give back. She is @rachaelseda on Twitter.

Specialties: Digital Strategy and Advertising, Social Media Marketing, Measurement & Training, Community Management, Blogger Engagement, Content Creation and Optimization, Media Relations