Rachel Banton

I am a committed, focused and hard-working individual with a real passion for understanding how the world works. I have an expressive and creative nature, which I combine with keen analytical capabilities that I have developed throughout my academic career. I enjoy challenging myself and thrive on immersing myself in solving problems.

My curiosity in combination with my commitment to studying situations logically has led me to pursue a career in research. My track record of excellent academic results demonstrates my dedication and ability to excel at discovering insights and developing proactive solutions.

I am interested in a wide variety of issues. Whether it be cultural happenings, international politics, public policy, consumer behavior or cognitive psychology; my interests center around people, whether at the individual or at the aggregate level. I find the study of human nature in all areas to be fascinating. I believe studying human behavior in an inter-disciplinary manner yields the most insightful findings.

My current passion is applying what I have learned to marketing and advertising. I am lucky enough to have found a role, and be surrounded by great, talented people, in which I feel I am constantly learning more about consumer behaviour and market research.

In my career, I have worked on both quantitative and qualitative initiatives such as managing Voice of Customer programs, brand trackers, package testing, price elasticity work and moderating focus groups, among others.

My objectives now center around improving my understanding of consumer behaviour, honing my research skills and working with clients to help them get the best understanding of their consumer and their market as I can. I hope to one-day open my own marketing research and consulting firm.

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