Rachel Chou

Rachel Chou is the Chief Marketing Officer for Open Road Integrated Media. In this role she bridges the traditional world of book marketing with the dynamic, fast-paced world of digital media. Chou is guiding the development of the company's web marketing platform, which fuels Open Road's content syndication and publishing presence on the web and on mobile devices. Chou is leveraging the worlds of social media, viral distribution and emerging technologies to market Open Road and its publishing partners' ebooks and syndicate Open Road's premium marketing content. She is using traditional and digital platforms to connect authors directly with their readers and to give them access to data related to their marketing and sales efforts. Chou has more than 15 years of experience in online content and product development. Over the course of her career, she has led teams in the areas of search, content management, creation and syndication. Prior to Open Road, Chou was Vice President, Online Product Development for HarperCollins Publishers. She worked across divisions on digital strategy and on the creation of new digital publishing businesses. Under Chou's direction, HarperCollins launched AuthorAssistant, a proprietary digital toolset that enables authors to deliver multimedia content to corporate and partner websites, designed the first book marketing campaigns to make use of 2D barcode technology, and led its direct-to-consumer ecommerce efforts. Chou's past positions include Executive Producer at R/GA where she conceived and produced online tools and games for educational organizations and websites and Director of Shared Services for Scholastic.com where she helped lead the strategic planning of various online initiatives. Chou has a B.S. from the University of Maryland and an M.S. from Bank Street College of Education.