Rachit Gupta - Web Analyst ( SEO/SMO/PPC )

On page and Off page Optimization

• Google Search Engine Optimization, Yahoo! MSN
• Strategic Planning
• Keyword Research
• Creating robots.txt, sitemap.xml, sitemap.html, 301 redirection.
• Link Structure & Planning
• Page rank improvement via trust worthy postings, directory articles,guest blog,link wheeling....etc
• Onpage optimization and gaining credibility
• Email and SMS Marketing
• Generating Site audit and analysis report
• Client communication
• Updating routine knowledge for various SEO Sites, Blogs and Forums which play a key Role in Updating skills and Techniques to match pace with algorithm
• Social Media Optimization and Marketing (SMO/SMM/PPC)
• Managing the whole SEO Campaign independently.
• Implementing new strategies for SEO and Social Media Marketing.

PPC Campaign Creation/Optimization

·Keyword Suggestion/Refinements

• Adgroup Setup
• Writing Ad Copies
• Bid Rate Setup & Analysis
• Monitoring Campaign Performance
• Monitoring Quality Score & CTR

Specialties

Social networking, Directory Submission, social bookmarking, blog creations & updation, article submission, forum posting, rss feed submissions, google groups, sitemap submission, keyword selection and tracking through various software like: google adwords, wordtracker etc, Google analytics , preparing meta tags, managing data through backend, preparing ads and placing them on classified sites and all other site optimization, blog content and article creation, promotion techniques.

Thanks...