Hello, RAED HOURAN

Founder & CEO | Global Luxury Strategist | MBA

1. EXECUTIVE PROFILE

Raed Houran is a veteran figure in the global luxury retail sector with over two decades of high-level experience. A specialist in "Zero-to-One" business creation, Raed has a proven history of establishing exclusive agencies from the ground up, managing portfolios for the world’s most prestigious Swiss watchmakers, and driving multi-million dollar revenue growth.

Born in Kuwait (1976) and holding dual citizenship (Palestinian / Antigua and Barbuda), Raed combines a deep understanding of Middle Eastern luxury consumerism with international business standards. Following a distinguished corporate career, he founded MDMK in 2018, rapidly establishing it as a market leader in Kuwait and currently leading its strategic expansion into the UAE.

2. ENTREPRENEURIAL LEADERSHIP: THE MDMK Brand

MDMK KUWAIT (Established August 01, 2018)

Role: Founder & CEO Raed Houran launched MDMK as an independent luxury agency, identifying a gap in the market for specialized brand representation.

Achievement: Transformed a startup vision into a high-revenue operation within the first fiscal year.

Strategy: Leveraged 20 years of reputation to secure immediate client trust and market share.

Operations: Oversees all P&L, supply chain logistics, and VIP client relations.

MDMK Middle East, (Strategic Expansion)

Role: CEO, Middle East, Operations Bridging the gap :

Cross-Market Consultancy: Advising brands on entry into the lucrative GCC luxury market.

Curated Retail: Introducing independent, high-value European watchmakers to Middle East collectors.

Concierge Trading: Facilitating the sourcing of rare and limited-edition timepieces for High-Net-Worth Individuals.

3. CORPORATE TRACK RECORD (2001 – 2018)

Position: Director of Luxury Watch Agencies Location: Kuwait Tenure: September 15, 2001 – 2018

For 17 years, Raed served as the primary architect for the luxury watch sector in Kuwait. He was responsible for conducting full feasibility studies, negotiating exclusive distribution rights, and managing the brand equity of the world’s finest "Maisons."

Key Achievements:

Agency Construction: Built the entire operational infrastructure for major luxury agencies from scratch (Greenfield projects).

Brand Portfolio Management: Successfully managed and represented the following elite brands:

A. Lange & Söhne

IWC Schaffhausen

Jaeger-LeCoultre

Panerai

Piaget

Roger Dubuis

Baume & Mercier

Dunhill

Ivanka Trump

4. PERSONAL & EDUCATION DETAILS

Date of Birth: June 18, 1976

Place of Birth: Kuwait

Nationalities: Palestinian | Antigua and Barbuda

Education: Master of Business Administration (MBA) – specializing in Strategic Management and Business Development.

5. CORE COMPETENCIES

Market Penetration: Expert in taking brands from "unknown" to market leaders.

Luxury Protocol: Deep knowledge of dealing with Royal families, dignitaries, and ultra-high-net-worth collectors.

Global Logistics: Managing complex import/export regulations for high-value goods in Middle East,