RAED HOURAN

Founder & Chief Executive Officer | Global Luxury Strategist | DBA Kuwait | Dubai | Middle East Markets

EXECUTIVE PROFILE

Luxury retail executive, entrepreneur, and global luxury strategist with more than two decades of experience establishing, representing, developing, and growing premium brands across the GCC.

Founder and CEO of MDMK, established in Kuwait in 2018 and expanded into Turkey, the United Arab Emirates, and the United States. Experienced in business creation, exclusive agency development, strategic market entry, P&L management, luxury supply chains, commercial negotiations, and client relationships.

Prior to founding MDMK, spent 17 years leading luxury watch agencies in Kuwait, working with prestigious Swiss watchmakers. Expertise includes feasibility studies, exclusive distribution agreements, agency establishment, brand positioning, commercial development, retail operations, sales leadership, and client relationship management.

PROFESSIONAL EXPERIENCE

Founder & Chief Executive Officer MDMK | Kuwait, Turkey, UAE & USA August 2018 – Present

Founded MDMK as an independent luxury agency specializing in brand representation, curated retail, consultancy, and high-value watch trading. Developed opportunities for independent and prestigious luxury brands and built the company from its initial concept into a high-revenue operation during its first fiscal year.

Direct corporate strategy and oversee P&L performance, commercial partnerships, supply chains, logistics, and VIP client relationships. Led expansion from Kuwait into Dubai and other international markets. Advise European luxury brands on GCC market entry, positioning, distribution, and commercial development.

Introduce independent and high-value European watchmakers to collectors across the Middle East. Source rare and limited-edition timepieces for high-net-worth clients through a discreet concierge trading service. Leverage more than two decades of industry relationships and market knowledge to build trust and accelerate market penetration.

Director of Luxury Watch Agencies Luxury Watch Agencies | Kuwait September 2001 – 2018

Led the development and management of luxury watch agencies in Kuwait for 17 yrs. Conducted feasibility studies and market assessments for new luxury brands and exclusive agencies. Negotiated exclusive distribution and representation agreements with internationally recognized luxury maisons.

Established operating structures for new agencies, including commercial planning, supply coordination, retail execution, inventory, sales, and client development. Managed brand positioning, market development, sales performance, and agency relationships while maintaining international brand standards.

Developed trusted relationships with royal families, dignitaries, collectors, and ultra-high-net-worth clients. Contributed to developing international brands from limited market awareness into strong competitive positions through strategic market development and commercial execution.

SELECTED LUXURY BRAND PORTFOLIO

A. Lange & Söhne | IWC Schaffhausen | Jaeger-LeCoultre | Panerai | Piaget | Roger Dubuis | Baume & Mercier | Dunhill | Ivanka Trump

CORE COMPETENCIES

Business Creation: Establishment of luxury agencies, operating structures, commercial platforms, and growth strategies.

Luxury Brand Management: Brand equity, retail standards, commercial positioning, portfolio management, customer experience, and market development.

Market Entry & Expansion: GCC market assessment, market entry, distribution strategy, business development, market penetration, and launch execution.

Strategic Management: Business strategy, sustainable growth, profitability, competitive positioning, and regional expansion.

Commercial Leadership: P&L management, revenue growth, negotiations, strategic partnerships, sales leadership, and business performance.

Luxury Retail Operations: Sales operations, supply chains, inventory, logistics, retail execution, customer experience, and international brand standards.

VIP & Client Relations: Experience serving royal families, dignitaries, collectors, and high-net-worth individuals with discretion and professionalism.

Luxury Watch Consultancy: GCC positioning, distribution, collector engagement, market-entry strategy, commercial development, and brand representation.

Global Logistics: Import and export requirements, supply chains, logistics, international sourcing, and cross-border operations.

Training & Development: Certified trainer with practical expertise in business management, sales, luxury brand management, customer relations, communication, negotiation, and professional development.

EDUCATION

Doctorate of Business Administration (DBA) Specialization in Strategic Management and Business Development

PROFESSIONAL CERTIFICATION

Certified Trainer Cambridge Academy

PERSONAL DETAILS

Date of Birth: 18 June 1976 Place of Birth: Kuwait Nationalities: Palestinian | Antigua and Barbuda