Rafael González

I'm Founder & CEO of The Business Club Mexico (MEX) , a company that provides results for our clients by offering Digital, Content Marketing and Business Development Strategies based on results. With over 6 years experience in generating and producing creative marketing communication solutions and content for diverse products and services, I can describe myself as an enthusiastic, flexible and creative marketing communication strategist who embraces change and is attentive to detail.

I'm responsible for setting the overall direction of the team and leading the marketing efforts for the company.

Marketing is no longer the one-sided conversation where you push your sales message at your target market. By combining the use of traditional advertising channels with time proven Digital/Social Media Strategies as well as Social Media Management, I help companies build their brands in the hearts of those people that matter most to them by using deliberately orchestrated content to build meaningful and lasting relationships which promises a high ROI

Prior to The Business Club Mexico, I worked 'under the hood' building digital products and solutions throughout the life cycle from inception, to launch, to optimization. I've worked with consumer online & offline content, large-scale corporate sites, e-commerce, social media, and mobile applications. I have successfully speced and managed branding and digital-media communication projects across Mexico.

Specialties:

Advertising, Marketing Comm, Brand Experience, Content Marketing, Digital, Strategy, e-commerce, Events, Web interface usability, Social Media, SEO, Relationship Management.