Rafaela Rei

Rafaela has 8 years experience working as an information architect and interaction designer in-house and as a consultant - doing both strategic and tactical design. She has designed hotsites, complex websites, intranets, e-commerce, search systems, complex business applications and a content management system for any kinds of clients, such as AMBEV, Natura, Whirlpool, Honda, Santander, Nivea, Alpargatas, Itaú, Diageo, Ford, Nokia, Vivo, MSN, C&A;, Amil, Credicard, Sebrae, Brasdesco, TAM, NET, Boticário. She believes deeply in the value of user-centred design and uses a range of user-centred approaches on her projects from quick analysis of existing research to deep ethnography. She also believes deeply in team-based and iterative design continually surprising her colleagues by talking to people rather than computers and designing the old-fashioned way with pencil, sticky notes and much coloured paper.