Rafael Rayo
Digital Marketing Consultant, Coach, and Speaker in Orlando, Fl - Bogotá, COL
Senior Digital Marketing Consultant | Growth Marketing | Web Development | Applied AI | Coach & Speaker
Senior Digital Marketing Consultant with 13+ years of experience leading digital strategy, growth marketing, SEO/SEM, web development, eCommerce, marketing automation, and artificial intelligence for companies, brands, and entrepreneurs across Colombia (Bogotá, Medellín) and the United States (Miami, Orlando, Houston). Proven track record directing end-to-end projects across a wide range of industries — from website strategy and architecture to conversion rate optimization (CRO), demand generation, and paid media campaigns — translating business objectives into scalable, measurable digital solutions.
Published author and Certified Coach, Speaker & Trainer with the John Maxwell Team, combining strategic leadership with results-driven technical execution. Bilingual (Native Spanish / Conversational English), with a strong data-driven mindset and a proven ability to lead cross-functional teams from concept through delivery.
CORE COMPETENCIES
Strategy & Growth: Digital Marketing Leadership, Growth Marketing & Demand Generation, 360° Strategy, Customer Journey Mapping, CRO, Market & Competitive Analysis.
Acquisition & Performance: Technical & Strategic SEO (Local, National, International), SEM, Google Ads, Meta Ads, LinkedIn Ads, Email Marketing.
Content & Brand: Content Marketing, Social Media Management, Persuasive Copywriting, Brand Positioning, Content SEO / AEO.
Technology, CRM & AI: WordPress & Elementor, Shopify, WooCommerce, HubSpot, Mailchimp, Marketing Automation, Applied AI for Marketing, Google Analytics 4, Search Console.
Leadership & Management: Digital Project Direction, Cross-Functional Team Leadership, Strategic Consulting, Executive Coaching, Strategic Communication & Public Speaking.