Rafael Yepez
graphic design in California
Rafael Yepez
graphic design in California
After studying Business Administration with an emphasis in Marketing at the College of Business and Economics at California State University, Fullerton, I stepped into the world of retail management. It didn’t take long for me to realize that I was craving the next real challenge in my career.
That challenge came when I joined VMConfig, a provider of virtualization, data storage, cloud computing, disaster recovery, network infrastructure, and document-management solutions. As Director of Sales and Marketing, my role centered on seeking out and brokering new business opportunities between prospective clients and our principals. I built direct-mail, email, text, and phone-based marketing campaigns and truly cut my teeth on CRM tools like Salesforce — putting in no fewer than 50 hours a week. It was intense, foundational, and incredibly valuable.
Yet even with that momentum, I felt a growing pull toward creative freedom.
That led me to collaborate with a variety of exceptionally talented graphic designers and web developers, which pushed me to master the Adobe Creative Suite — Photoshop, Illustrator, and InDesign. That blend of marketing knowledge, sales strategy, and hands-on creative skill eventually pointed me toward the dream I’d been carrying for years.
In January of 2009, I decided to make that dream real.
I founded Republic Design Company to help individuals, businesses, schools, and organizations RE-connect with their PUBLIC… REPUBLIC.
Today, as Principal of Republic Design Company, I help clients transform themselves and their markets through innovative design and practical, accountable brand strategy. Whether a client is redefining their promise, reinvigorating their internal culture, or setting a bold new direction, I bring together my marketing foundation and creative expertise to help them move forward with clarity, confidence, and a compelling visual identity.