Skills:

Product & Service Design, Strategic & Digital Business Design, Digital Transformation, Ecommerce & Mcommerce strategy, Mobile Strategy, Mobile Marketing, Fintech, Omnichannel Strategy, On-Off Interaction, Marketing Online, Design Thinking, Creative Direction, User Experience Strategy, User Research, User-Centered Design, Travel Industry (Airlines, Hospitality, Booking), Digital Banking, Smart Spaces.

WORK

Digital Product & Digital Experience at Banco Santander (Since 2016)

Digital Product Design
Digital Experience Lead

Digital Product & Experience Design Manager at STAY (2014-2015)

STAY is the leading Smartphone platform for the hospitality industry, Hotels & Resorts.

With native iOS and Android Apps and a cutting edge Web Content Manager, STAY allows the hospitality industry control their relationship with their guests through their own devices in real time.

- Product Direction
- Product and Service Design
- Develop and drive the product and business strategy
- Definition and execution of the product roadmap
- User experience strategy
- Team Management, Planning, Consulting & Project Management.

Product & UX Director at ideup (2004-2014)

Leading a team of 20 people (UX & Strategy Consultants, Visual Designers, Creatives)

- Product & Design Direction
- Product and Service Design (Ecommerce, Mobile, Portals, Saas, Intranets, Apps, etc)
- Strategic Design and Digital Business Strategy
- Multiscreen Design and Omnichannel Strategy
- User Experience & Costumer Experience Manager
- Team Management, Planning, Consulting & Project Management

Working with clients such as Iberia, Banco Santander, BBVA, Orange, Fiat, Gas Natural Fenosa, Openbank, Banco Popular, Citi Bank, Samsung, Endesa, Loewe, eDreams, Yelmo Cines, Infoempleo, Entradas.com, Grupo Planeta, NH Hoteles, Casa del Libro, Hero...