Rafey Iqbal Rahman

I knew, for a long time, say 2018, that I had in me the research skills. I always wanted to bring them to use. Fortunately, I landed the role of a Product Marketing Trainee. This role required me to assist the Senior PMM and Commercial Manager in revamping the product pricing by delivering a competitive pricing analysis for a product launched in late 2022. Fast forward to a year, and I have been promoted twice since then.

Traveling back in time, I have been involved in successfully delivering several projects. These projects include marketing the presence of the company at the largest law enforcement event of the year (IACP 2023) in the US - attracting 16,000 public safety professionals, and launching two new product-specific websites.

Although, by profession, I'm a Product Marketing Analyst, I find myself highly involved in bridging the gulf between product marketing and marketing communications. This means that not only do I decide on product messaging and positioning in product marketing briefs that I share with the Marketing Communications team, but I also shape content strategies and execute them to disseminate the message across different channels.

My typical day at work involves researching buyer personas and developing ideal customer profiles (ICPs), enabling the sales team through competitive intelligence (CI) and marketing collateral, such as product sheets, sales presentations, etc., managing them on SharePoint, copywriting, creating user stories in Azure DevOps, and facilitating daily standup meetings via Microsoft Teams.

With more than a year of experience in the media tech industry serving B2B SaaS customers, crafting product messaging and positioning for an extensive product portfolio, each having its own set of contrasting target markets, I know what it takes to wear multiple hats and adapt to respond to changes in distinct markets.